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What is Positive Community Norms?

Positive Community norms (PCN) is based in The Science of the Positive (SOTP)

and challenges common misperceptions around youth substance consumption.

PCN researchers have found that misperceptions held by our kids and by our communities

actually lead to more negative behavior. If we think “everyone is doing it” we are more likely to do it because we want to be like everyone else. That’s why our PCN campaign is so important! It lets our kids know that by NOT drinking alcohol, they ARE like MOST of their friends!

PCN has a proven track record of creating meaningful and lasting change in communities across Minnesota over the last 15+ years

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